SM Entertainment<\/strong>, m\u1ed9t trong nh\u1eefng c\u00f4ng ty ti\u00ean phong trong ng\u00e0nh K-pop, hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c l\u1edbn khi c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 l\u1eabn b\u00ean ngo\u00e0i \u0111\u00e3 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a c\u00f4ng ty v\u00e0 d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m trong hi\u1ec7u su\u1ea5t th\u1ecb tr\u01b0\u1eddng. D\u00f9 \u0111\u00e3 t\u1ea1o ra nh\u1eefng ngh\u1ec7 s\u0129 huy\u1ec1n tho\u1ea1i nh\u01b0 H.O.T, S.E.S, BoA, TVXQ, Super Junior, Girls’ Generation, SHINee v\u00e0 f(x), v\u00e0 ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t c\u00e1c nh\u00f3m th\u00e0nh c\u00f4ng nh\u01b0 aespa v\u00e0 RIIZE, c\u00f4ng ty v\u1eabn g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu gi\u1ea3m.<\/p>\n\n\n\n

Th\u1eddi k\u1ef3 v\u00e0ng son c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng s\u1ef1 th\u1ed1ng tr\u1ecb trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh l\u1ecbch s\u1eed K-pop, v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a c\u00e1c th\u1ebf h\u1ec7. Ngay c\u1ea3 ng\u00e0y nay, SM v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u1edbn, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi “SM Stans,” l\u00e0m n\u1ed5i b\u1eadt kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t \u1ea5n t\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, nh\u1eefng th\u00e1ch th\u1ee9c b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n khi \u1ea3nh h\u01b0\u1edfng g\u00e2y tranh c\u00e3i c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp Lee Soo Man l\u00e0m d\u1ea5y l\u00ean nh\u1eefng m\u1ed1i quan ng\u1ea1i v\u1ec1 qu\u1ea3n tr\u1ecb, d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c chi\u1ebfn th\u1ea7u gi\u1eefa HYBE v\u00e0 Kakao \u0111\u1ec3 ki\u1ec3m so\u00e1t c\u00f4ng ty.<\/p>\n\n\n\n

B\u00ean trong, SM \u0111\u00e3 g\u1eb7p ph\u1ea3i nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00e1ng k\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 ra \u0111i c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean EXO Chen, Baekhyun v\u00e0 Xiumin, ph\u01a1i b\u00e0y c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng. Ngo\u00e0i ra, chi ph\u00ed s\u1ea3n xu\u1ea5t gia t\u0103ng v\u00e0 s\u1ef1 ti\u1ebfp t\u1ee5c thua l\u1ed7 t\u1eeb m\u1ed9t s\u1ed1 c\u00f4ng ty con \u0111\u00e3 c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty. G\u1ea7n \u0111\u00e2y nh\u1ea5t, v\u1ee5 vi\u1ec7c li\u00ean quan \u0111\u1ebfn Taeil, gi\u1ecdng ca ch\u00ednh c\u1ee7a NCT, v\u1edbi c\u00e1o bu\u1ed9c li\u00ean quan \u0111\u1ebfn m\u1ed9t v\u1ee5 scandal t\u1ea5n c\u00f4ng t\u00ecnh d\u1ee5c, d\u1eabn \u0111\u1ebfn vi\u1ec7c anh b\u1ecb lo\u1ea1i kh\u1ecfi nh\u00f3m, \u0111\u00e3 \u0111\u01b0a c\u00e1c v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd c\u1ee7a SM l\u00ean ti\u00eau \u0111i\u1ec3m.<\/p>\n\n\n\n

Nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty, \u0111\u00e3 gi\u1ea3m 58% trong n\u0103m qua \u2014 g\u1ea7n g\u1ea5p \u0111\u00f4i m\u1ee9c gi\u1ea3m c\u1ee7a HYBE, c\u00f4ng ty c\u0169ng \u0111ang tr\u1ea3i qua c\u00e1c xung \u0111\u1ed9t n\u1ed9i b\u1ed9. T\u1ef7 l\u1ec7 gi\u00e1 tr\u00ean l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng (PER) c\u1ee7a SM \u0111\u00e3 b\u1ecb gi\u1ea3m m\u1ed9t n\u1eeda t\u1eeb 23,8x xu\u1ed1ng 12,4x, cho th\u1ea5y tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng k\u00e9m h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 YG v\u00e0 JYP, nh\u1eefng c\u00f4ng ty duy tr\u00ec t\u1ef7 l\u1ec7 PER cao h\u01a1n.<\/p>\n\n\n\n

\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, SM \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i. C\u00f4ng ty v\u1eeba m\u1edbi ra m\u1eaft th\u1ea7n t\u01b0\u1ee3ng \u1ea3o AI n\u00e6vis v\u00e0 \u0111ang chu\u1ea9n b\u1ecb cho s\u1ef1 ra m\u1eaft c\u1ee7a nh\u00f3m nh\u1ea1c \u0111\u1ebfn t\u1eeb Anh, Dear Alice. Ngo\u00e0i ra, SM \u0111ang theo \u0111u\u1ed5i vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac t\u00e0i ch\u00ednh b\u1eb1ng c\u00e1ch b\u00e1n c\u00e1c c\u00f4ng ty con nh\u01b0 SM C&C v\u00e0 KeyEast. C\u00e1c chuy\u00ean gia trong ng\u00e0nh d\u1ef1 \u0111o\u00e1n r\u1eb1ng m\u1ed9t cu\u1ed9c c\u1ea3i t\u1ed5 nh\u00e2n s\u1ef1 l\u1edbn c\u00f3 th\u1ec3 x\u1ea3y ra nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed7 l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac c\u1ee7a c\u00f4ng ty, c\u00f3 th\u1ec3 v\u00e0o \u0111\u1ea7u n\u0103m t\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

SM Entertainment, m\u1ed9t trong nh\u1eefng c\u00f4ng ty ti\u00ean phong trong ng\u00e0nh K-pop, hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c l\u1edbn khi c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 l\u1eabn b\u00ean ngo\u00e0i \u0111\u00e3 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a c\u00f4ng ty v\u00e0 d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m trong hi\u1ec7u su\u1ea5t th\u1ecb tr\u01b0\u1eddng. D\u00f9 \u0111\u00e3 t\u1ea1o ra nh\u1eefng ngh\u1ec7 s\u0129 huy\u1ec1n tho\u1ea1i nh\u01b0 H.O.T, S.E.S, BoA, TVXQ, Super Junior, Girls’ Generation, SHINee v\u00e0 f(x), v\u00e0 ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t c\u00e1c nh\u00f3m th\u00e0nh c\u00f4ng nh\u01b0 aespa v\u00e0 RIIZE, c\u00f4ng ty v\u1eabn g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu gi\u1ea3m. Th\u1eddi k\u1ef3 v\u00e0ng son c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng s\u1ef1 th\u1ed1ng tr\u1ecb trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh l\u1ecbch s\u1eed K-pop, v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a c\u00e1c th\u1ebf h\u1ec7. Ngay c\u1ea3 ng\u00e0y nay, SM v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u1edbn, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi “SM Stans,” l\u00e0m n\u1ed5i b\u1eadt kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t \u1ea5n t\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, nh\u1eefng th\u00e1ch th\u1ee9c b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n khi \u1ea3nh h\u01b0\u1edfng g\u00e2y tranh c\u00e3i c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp Lee Soo Man l\u00e0m d\u1ea5y l\u00ean nh\u1eefng m\u1ed1i quan ng\u1ea1i v\u1ec1 qu\u1ea3n tr\u1ecb, d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c chi\u1ebfn th\u1ea7u gi\u1eefa HYBE v\u00e0 Kakao \u0111\u1ec3 ki\u1ec3m so\u00e1t c\u00f4ng ty. B\u00ean trong, SM \u0111\u00e3 g\u1eb7p ph\u1ea3i nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00e1ng k\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 ra \u0111i c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean EXO Chen, Baekhyun v\u00e0 Xiumin, ph\u01a1i b\u00e0y c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng. Ngo\u00e0i ra, chi ph\u00ed s\u1ea3n xu\u1ea5t gia t\u0103ng v\u00e0 s\u1ef1 ti\u1ebfp t\u1ee5c thua l\u1ed7 t\u1eeb m\u1ed9t s\u1ed1 c\u00f4ng ty con \u0111\u00e3 c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty. G\u1ea7n \u0111\u00e2y nh\u1ea5t, v\u1ee5 vi\u1ec7c li\u00ean quan \u0111\u1ebfn Taeil, gi\u1ecdng ca ch\u00ednh c\u1ee7a NCT, v\u1edbi c\u00e1o bu\u1ed9c li\u00ean quan \u0111\u1ebfn m\u1ed9t v\u1ee5 scandal t\u1ea5n c\u00f4ng t\u00ecnh d\u1ee5c, d\u1eabn \u0111\u1ebfn vi\u1ec7c anh b\u1ecb lo\u1ea1i kh\u1ecfi nh\u00f3m, \u0111\u00e3 \u0111\u01b0a c\u00e1c v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd c\u1ee7a SM l\u00ean ti\u00eau \u0111i\u1ec3m. Nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty, \u0111\u00e3 gi\u1ea3m 58% trong n\u0103m qua \u2014 g\u1ea7n g\u1ea5p \u0111\u00f4i m\u1ee9c gi\u1ea3m c\u1ee7a HYBE, c\u00f4ng ty c\u0169ng \u0111ang tr\u1ea3i qua c\u00e1c xung \u0111\u1ed9t n\u1ed9i b\u1ed9. T\u1ef7 l\u1ec7 gi\u00e1 tr\u00ean l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng (PER) c\u1ee7a SM \u0111\u00e3 b\u1ecb gi\u1ea3m m\u1ed9t n\u1eeda t\u1eeb 23,8x xu\u1ed1ng 12,4x, cho th\u1ea5y tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng k\u00e9m h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 YG v\u00e0 JYP, nh\u1eefng c\u00f4ng ty duy tr\u00ec t\u1ef7 l\u1ec7 PER cao h\u01a1n. \u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, SM \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i. C\u00f4ng ty v\u1eeba m\u1edbi ra m\u1eaft th\u1ea7n t\u01b0\u1ee3ng \u1ea3o AI n\u00e6vis v\u00e0 \u0111ang chu\u1ea9n b\u1ecb cho s\u1ef1 ra m\u1eaft c\u1ee7a nh\u00f3m nh\u1ea1c \u0111\u1ebfn t\u1eeb Anh, Dear Alice. Ngo\u00e0i ra, SM \u0111ang theo \u0111u\u1ed5i vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac t\u00e0i ch\u00ednh b\u1eb1ng c\u00e1ch b\u00e1n c\u00e1c c\u00f4ng ty con nh\u01b0 SM C&C v\u00e0 KeyEast. C\u00e1c chuy\u00ean gia trong ng\u00e0nh d\u1ef1 \u0111o\u00e1n r\u1eb1ng m\u1ed9t cu\u1ed9c c\u1ea3i t\u1ed5 nh\u00e2n s\u1ef1 l\u1edbn c\u00f3 th\u1ec3 x\u1ea3y ra nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed7 l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac c\u1ee7a c\u00f4ng ty, c\u00f3 th\u1ec3 v\u00e0o \u0111\u1ea7u n\u0103m t\u1edbi.<\/p>\n","protected":false},"author":3193,"featured_media":74224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[1282],"acf":[],"_links":{"self":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts\/74223"}],"collection":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/users\/3193"}],"replies":[{"embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/comments?post=74223"}],"version-history":[{"count":1,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts\/74223\/revisions"}],"predecessor-version":[{"id":74225,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts\/74223\/revisions\/74225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/media\/74224"}],"wp:attachment":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/media?parent=74223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/categories?post=74223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/tags?post=74223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}