C\u00e1c \u0111\u01a1n khi\u1ebfu n\u1ea1i n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn c\u00e1c c\u01a1 quan li\u00ean quan \u0111\u1ec3 ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra, trong \u0111\u00f3 c\u00f3 C\u01a1 quan N\u1ed9i dung S\u00e1ng t\u1ea1o H\u00e0n Qu\u1ed1c (KOCCA) v\u00e0 H\u1ed9i \u0111\u1ed3ng ph\u00e1t tri\u1ec3n n\u1ed9i dung H\u00e0n Qu\u1ed1c (Korea Content Creative Agency). C\u1ea3 hai t\u1ed5 ch\u1ee9c n\u00e0y \u0111\u1ec1u s\u1ebd y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i t\u1eeb Big Hit Music, c\u00f4ng ty ch\u1ee7 qu\u1ea3n c\u1ee7a BTS, v\u00e0 ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra k\u1ef9 l\u01b0\u1ee1ng th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c t\u1eeb c\u00e1c c\u01a1 quan \u0111i\u1ec1u tra, theo \u0111\u00fang quy tr\u00ecnh c\u1ee7a B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch. <\/p>\n\n\n\n
\u0110i\u1ec1u n\u00e0y x\u1ea3y ra sau khi ph\u00e1n quy\u1ebft v\u1ec1 v\u1ee5 t\u1ed1ng ti\u1ec1n Big Hit Music x\u1ea3y ra v\u00e0o th\u00e1ng 1\/2017 \u0111\u01b0\u1ee3c \u0111\u00e0o l\u1ea1i. Theo \u0111\u00f3, c\u00e1c t\u00e0i li\u1ec7u c\u1ee7a t\u00f2a \u00e1n nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00f4ng ty BTS \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing b\u1ea5t h\u1ee3p ph\u00e1p. Chuy\u00ean gia ph\u00e1p l\u00fd cho bi\u1ebft t\u00f2a g\u1ecdi v\u1ee5 vi\u1ec7c m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng l\u00e0 “thao t\u00fang b\u1ea3ng x\u1ebfp h\u1ea1ng”, “marketing b\u1ea5t h\u1ee3p ph\u00e1p”.<\/p>\n\n\n\n
Theo t\u1edd Joynews24, v\u1ee5 l\u00f9m x\u00f9m c\u00e1o bu\u1ed9c can thi\u1ec7p v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng \u00e2m nh\u1ea1c c\u1ee7a BTS t\u01b0\u1edfng ch\u1eebng \u0111\u00e3 k\u1ebft th\u00fac v\u00e0o n\u0103m 2017 nh\u01b0ng gi\u1edd l\u1ea1i \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t l\u00e0n s\u00f3ng tranh c\u00e3i m\u1edbi. T\u00f2a \u00e1n \u0111\u00e3 c\u00f4ng b\u1ed1 quy\u1ebft \u0111\u1ecbnh k\u1ebft \u00e1n 1 n\u0103m t\u00f9 giam \u0111\u1ed1i v\u1edbi A, v\u1edbi c\u00e1o bu\u1ed9c \u0111e d\u1ecda t\u1ed1ng ti\u1ec1n sau khi s\u1eed d\u1ee5ng chi\u00eau tr\u00f2 “sajaegi marketing” li\u00ean quan \u0111\u1ebfn BTS. Ph\u00e1n quy\u1ebft t\u00f2a t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u00e3 ch\u1ec9 r\u00f5 r\u1eb1ng h\u00e0nh vi gian l\u1eadn \u0111\u1ec3 ki\u1ebfm ti\u1ec1n d\u1ef1a v\u00e0o vi\u1ec7c can thi\u1ec7p v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng \u00e2m nh\u1ea1c. S\u1ef1 vi\u1ec7c n\u00e0y l\u1ea1i tr\u1ed7i d\u1eady sau khi th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u00e1nh s\u00e1ng g\u1ea7n \u0111\u00e2y.<\/p>\n\n\n\n
Trong khi \u0111\u00f3, c\u00f4ng ty qu\u1ea3n l\u00fd BTS, Big Hit Music tuy\u00ean b\u1ed1 r\u1eb1ng: \u201cV\u1ee5 vi\u1ec7c m\u00e0 Big Hit Music b\u1ecb \u0111e d\u1ecda b\u1edfi m\u1ed9t c\u00f4ng ty \u0111\u1ed1i t\u00e1c v\u00e0o n\u0103m 2017, t\u00ean t\u1ed9i ph\u1ea1m \u0111\u00e3 b\u1ecb k\u1ebft \u00e1n 1 n\u0103m t\u00f9 giam v\u1edbi c\u00e1o bu\u1ed9c gian l\u1eadn v\u00e0 \u0111e d\u1ecda t\u1ed1ng ti\u1ec1n.\u201d C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong c\u00e1c c\u00e1o bu\u1ed9c v\u1ec1 gian l\u1eadn v\u00e0 t\u1ed1ng ti\u1ec1n ch\u1ec9 l\u00e0 l\u1eadp lu\u1eadn m\u1ed9t chi\u1ec1u c\u1ee7a t\u00ean t\u1ed9i ph\u1ea1m v\u00e0 c\u00f4ng ty n\u00e0y cho r\u1eb1ng marketing gian l\u1eadn nh\u01b0ng kh\u00f4ng ph\u1ea1m ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c viral marketing th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n Theo th\u00f4ng tin t\u1eeb truy\u1ec1n th\u00f4ng, B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch H\u00e0n Qu\u1ed1c \u0111\u00e3 ti\u1ebfp nh\u1eadn c\u00e1c \u0111\u01a1n khi\u1ebfu n\u1ea1i y\u00eau c\u1ea7u h\u1ee7y b\u1ecf c\u00e1c b\u1eb1ng khen \u0111\u00e3 trao cho BTS, b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng nghi v\u1ea5n v\u1ec1 gian l\u1eadn nh\u1ea1c s\u1ed1 t\u1eeb n\u0103m 2017. C\u00e1c \u0111\u01a1n khi\u1ebfu n\u1ea1i n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn c\u00e1c c\u01a1 quan li\u00ean quan \u0111\u1ec3 ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra, trong \u0111\u00f3 c\u00f3 C\u01a1 quan N\u1ed9i dung S\u00e1ng t\u1ea1o H\u00e0n Qu\u1ed1c (KOCCA) v\u00e0 H\u1ed9i \u0111\u1ed3ng ph\u00e1t tri\u1ec3n n\u1ed9i dung H\u00e0n Qu\u1ed1c (Korea Content Creative Agency). C\u1ea3 hai t\u1ed5 ch\u1ee9c n\u00e0y \u0111\u1ec1u s\u1ebd y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i t\u1eeb Big Hit Music, c\u00f4ng ty ch\u1ee7 qu\u1ea3n c\u1ee7a BTS, v\u00e0 ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra k\u1ef9 l\u01b0\u1ee1ng th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c t\u1eeb c\u00e1c c\u01a1 quan \u0111i\u1ec1u tra, theo \u0111\u00fang quy tr\u00ecnh c\u1ee7a B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra sau khi ph\u00e1n quy\u1ebft v\u1ec1 v\u1ee5 t\u1ed1ng ti\u1ec1n Big Hit Music x\u1ea3y ra v\u00e0o th\u00e1ng 1\/2017 \u0111\u01b0\u1ee3c \u0111\u00e0o l\u1ea1i. Theo \u0111\u00f3, c\u00e1c t\u00e0i li\u1ec7u c\u1ee7a t\u00f2a \u00e1n nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00f4ng ty BTS \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing b\u1ea5t h\u1ee3p ph\u00e1p. Chuy\u00ean gia ph\u00e1p l\u00fd cho bi\u1ebft t\u00f2a g\u1ecdi v\u1ee5 vi\u1ec7c m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng l\u00e0 “thao t\u00fang b\u1ea3ng x\u1ebfp h\u1ea1ng”, “marketing b\u1ea5t h\u1ee3p ph\u00e1p”. Theo t\u1edd Joynews24, v\u1ee5 l\u00f9m x\u00f9m c\u00e1o bu\u1ed9c can thi\u1ec7p v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng \u00e2m nh\u1ea1c c\u1ee7a BTS t\u01b0\u1edfng ch\u1eebng \u0111\u00e3 k\u1ebft th\u00fac v\u00e0o n\u0103m 2017 nh\u01b0ng gi\u1edd l\u1ea1i \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t l\u00e0n s\u00f3ng tranh c\u00e3i m\u1edbi. T\u00f2a \u00e1n \u0111\u00e3 c\u00f4ng b\u1ed1 quy\u1ebft \u0111\u1ecbnh k\u1ebft \u00e1n 1 n\u0103m t\u00f9 giam \u0111\u1ed1i v\u1edbi A, v\u1edbi c\u00e1o bu\u1ed9c \u0111e d\u1ecda t\u1ed1ng ti\u1ec1n sau khi s\u1eed d\u1ee5ng chi\u00eau tr\u00f2 “sajaegi marketing” li\u00ean quan \u0111\u1ebfn BTS. Ph\u00e1n quy\u1ebft t\u00f2a t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u00e3 ch\u1ec9 r\u00f5 r\u1eb1ng h\u00e0nh vi gian l\u1eadn \u0111\u1ec3 ki\u1ebfm ti\u1ec1n d\u1ef1a v\u00e0o vi\u1ec7c can thi\u1ec7p v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng \u00e2m nh\u1ea1c. S\u1ef1 vi\u1ec7c n\u00e0y l\u1ea1i tr\u1ed7i d\u1eady sau khi th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u00e1nh s\u00e1ng g\u1ea7n \u0111\u00e2y. Trong khi \u0111\u00f3, c\u00f4ng ty qu\u1ea3n l\u00fd BTS, Big Hit Music tuy\u00ean b\u1ed1 r\u1eb1ng: \u201cV\u1ee5 vi\u1ec7c m\u00e0 Big Hit Music b\u1ecb \u0111e d\u1ecda b\u1edfi m\u1ed9t c\u00f4ng ty \u0111\u1ed1i t\u00e1c v\u00e0o n\u0103m 2017, t\u00ean t\u1ed9i ph\u1ea1m \u0111\u00e3 b\u1ecb k\u1ebft \u00e1n 1 n\u0103m t\u00f9 giam v\u1edbi c\u00e1o bu\u1ed9c gian l\u1eadn v\u00e0 \u0111e d\u1ecda t\u1ed1ng ti\u1ec1n.\u201d C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong c\u00e1c c\u00e1o bu\u1ed9c v\u1ec1 gian l\u1eadn v\u00e0 t\u1ed1ng ti\u1ec1n ch\u1ec9 l\u00e0 l\u1eadp lu\u1eadn m\u1ed9t chi\u1ec1u c\u1ee7a t\u00ean t\u1ed9i ph\u1ea1m v\u00e0 c\u00f4ng ty n\u00e0y cho r\u1eb1ng marketing gian l\u1eadn nh\u01b0ng kh\u00f4ng ph\u1ea1m ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c viral marketing th\u00f4ng th\u01b0\u1eddng.<\/p>\n","protected":false},"author":1,"featured_media":73517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[247],"acf":[],"_links":{"self":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts\/73516"}],"collection":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/comments?post=73516"}],"version-history":[{"count":1,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts\/73516\/revisions"}],"predecessor-version":[{"id":73518,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/posts\/73516\/revisions\/73518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/media\/73517"}],"wp:attachment":[{"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/media?parent=73516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/categories?post=73516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saokpop.com\/wp-json\/wp\/v2\/tags?post=73516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure>\n","protected":false},"excerpt":{"rendered":"